At Fab Networking meetings everyone is given the opportunity to speak and promote their business. Often referred to as your “elevator pitch” or “introduction”– it is your chance to make a positive first impression. Whilst it can be especially daunting for anyone new to networking, over the past year, as virtual networking has become the norm, delivering an elevator pitch with impact has never been more important!
So what does an elevator pitch actually mean? How can we ensure that we engage our audience, get our message across and will be remembered?
What is an elevator pitch?
An elevator pitch is a brief, persuasive speech that you use to spark interest in what your business does. Imagine the time it takes to reach the 30th floor – that’s the time you have to make a great first impression and leave your listener understanding your business, yet wanting to know more. You can make it fun, serious, or factual, but the most important thing is to make an impact!
Where do we start?
The lst thing to remember is that people buy from you for what you DO for them. You need to focus on the benefits not the features.
Whether you are new to networking or a seasoned networker – here is a suggested way to prepare your pitch:-
Name and Business Name: My name is Jo Smith from Jo Smith Interiors
What problem do I solve? Does your home need a makeover? Do you long to make some changes but are feeling overwhelmed and don’t know where to start?
How is my product/service unique? My skills and experience in interior design mean that I can bring you fresh ideas and source design choices that fit with your budget, your lifestyle and personal taste.
Which means that: You can relax, spend time doing what you enjoy and look forward to a beautiful new home!
I am looking for (known as your Call to Action) : People who would love a home makeover without having to go shopping!
Remind everyone of your name and business : I am Jo Smith of Jo Smith Interiors
HOW TO KEEP YOUR PITCH FRESH
What if everyone at the meeting already knows what your business does?
Variety is the key to keeping people interested and listening. You are the expert in your business and there is always something that you can share.
Here are some suggestions:-
- Start your pitch with a question to engage the audience
- Tell a story
- Talk about what you’ve done this week
- Talk about something topical and how it relates to your business
- Use a visual prop
- Share some professional advice
- Tell us how you helped someone achieve a goal
- Mention a statistic
- Share a testimonial
- Make them laugh!
PREPARTION AND PRACTICE
We can all “wing it” at a networking meeting but the people in the room who generally stand out are those who have prepared and practiced their pitches in advance.
We recommend practicing out-loud and timing yourself. This will help you feel prepared and confident. Whilst you will want to have your pitch in front of you, try not to read from your script as this will restrict eye contact with your audience.
WHAT ABOUT NERVES?
Nerves are a good thing – they show you care and a bit of an adrenaline surge helps us perform better. Avoid mentioning that you are nervous as although you may feel nervous, others may see someone who is calm, confident and professional!
Remember – you are the expert, no-one else in the room knows as much about your business as you do. Everyone is interested in meeting you, they want you to feel supported and to enjoy the experience.